First 100 customers · London
How to get your first 100 customers for a toddler baby-rave mobile disco for nurseries in London
To win your first 100 customers for a toddler / baby-rave mobile disco for nurseries and playschools in London, go where nursery managers and toddler parents already gather instead of buying ads. The highest-fit channels are London nursery-manager and childminder networks plus the NDNA, big local mum/parent Facebook groups and Nextdoor, and toddler-activity directories like Hoop and Happity. Lead with 'a safe, joyful sensory disco that fits the EYFS day', and a zero-audience founder can book recurring nursery sessions and weekend parties for free.
The 12 communities, ranked by fit
| # | Community | Why it fits | Engage | Self-promo |
|---|---|---|---|---|
| 1 | London nursery managers / Early Years practitioner groups facebook group · 10K-40K members | Nursery managers and Early Years staff are your B2B buyers; these groups discuss enrichment activities and providers, so a safe, EYFS-friendly baby rave is an easy pitch for recurring bookings. | 8/10 | moderate |
| 2 | London childminder networks (PACEY / local childminder groups) facebook group · 5K-20K members | Childminders book group activities and meet-ups for toddlers; a mobile disco that comes to a hall or setting is a natural, low-effort treat they'll rebook and recommend. | 7/10 | moderate |
| 3 | London mums / borough parent groups (e.g. Mums of [borough]) facebook group · 20K-80K members each | Parents of under-5s constantly ask for novel toddler activities and party ideas; a baby rave is exactly the shareable, soft-socialising experience this 2026 trend audience seeks. | 8/10 | moderate |
| 4 | Happity (baby & toddler classes directory) directory · UK-wide, strong London presence | The go-to platform where London parents search and book baby/toddler classes; listing your baby rave puts you in front of high-intent parents already looking for sensory sessions. | 8/10 | permissive |
| 5 | Hoop (family activities app) directory · London family audience | Hoop is widely used by London parents to find local things to do with little ones; great for filling weekend public baby-rave events and building early demand. | 7/10 | permissive |
| 6 | NDNA (National Day Nurseries Association) network directory · Thousands of UK nurseries | The main body for day nurseries; its London members and events are a direct line to nursery decision-makers who buy enrichment activities for the setting. | 7/10 | moderate |
| 7 | London kids' party planning & recommendation groups facebook group · 10K-50K members | Parents source entertainers for first/second birthdays here; a baby rave is a fresh alternative to the usual party act and gets recommended once seen. | 7/10 | moderate |
| 8 | Nextdoor — London neighborhoods nextdoor · London-local, neighborhood-segmented | Local parents ask for kids' activities and party recommendations; useful for reaching nearby families and nurseries with a community, neighbourly framing. | 6/10 | moderate |
| 9 | London toddler-activity Reels + #londonmums / #toddleractivities instagram · London-local reach | Bubbles, lights and giggling toddlers make irresistible Reels; geotagged London content drives DMs from parents and nurseries and showcases how safe and joyful the sessions are. | 7/10 | permissive |
| 10 | London soft play, baby sensory & class-provider communities facebook group · 5K-20K members | Venues and class providers in this space partner for sessions and cross-refer; collaborations fill rooms and reach parents already attending baby classes. | 6/10 | moderate |
| 11 | NCT / antenatal & new-parent local groups (London) facebook group · Local cohorts, thousands overall | NCT cohorts are tight groups of new London parents who do everything together; one booking can convert a whole friend-group, but keep it recommendation-led, not spammy. | 6/10 | strict |
| 12 | London toddler & baby-group meetups (libraries, children's centres) meetup · Local, recurring | Children's centres and toddler meet-ups gather your audience in person; running a free taster at one builds local word-of-mouth and warm leads for paid sessions. | 5/10 | moderate |
FAQ
Where do London nurseries, playschools and parents of toddlers gather online in London?
Nurseries and childminders cluster in Early Years practitioner and PACEY groups and the NDNA network; parents gather in borough-specific 'mums of' Facebook groups, on Nextdoor, and on toddler-activity platforms like Happity and Hoop where they actively search for classes and parties.
What's the fastest way to get the first 100 customers for a baby rave party for nurseries?
Run the two motions in parallel. For nurseries, pitch a safe, EYFS-aligned enrichment session to managers in Early Years groups and the NDNA for recurring bookings; for parents, list on Happity and Hoop, post shareable Reels, and offer a free taster session that turns one booking into a stream of party referrals.
Do I need an ad budget?
No. These are organic communities, nursery networks and free activity directories a founder with zero audience can engage for free. A free taster plus shareable video and recommendations is enough to fill the calendar.
Are these communities specific to London?
It's a mix. Borough mum groups, London childminder networks, Nextdoor and local meetups are London-local; Happity, Hoop, PACEY and the NDNA are UK-wide niche networks, so the same playbook scales to any city you expand into.